Film Opening Evaluation 3 - Audience

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Film Opening Evaluation 3 - Audience (GROUP TASK)

Task: How does your product engage with audiences?

- Use YouGov Profiler

- Create illustrated profile
- Annotate 

Firstly, we used YouGov Profiler (UK) to determine the target audience of a films similar to ours. One of the best matches we found was "The Hand That Rocks the Cradle". The film has a similar concept to ours and therefore should have similar audiences.

We found that our target audience is 40-54 (middle aged) women with media-intensive professions and a chilled/social lifestyle. 

YouGov states that the target audience is 40-54 (middle aged) women with media-intensive professions and a chilled/social lifestyle, but to me I think I'd personally target my film at younger audiences who enjoy Thrillers and film, most likely pre-teens and  teenagers aged between 14-30 years of age. This is because the main character(s) are a teenage couple, and is the plot is based on relationship type things, of course with the involvement of cheating and murder. This may also be suitable for a family movie, as it involves no blood and gore, and no swearing. Obsession is not only a thriller, but also a crime/mystery movie.